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Jay-Z's digital-only album goes platinum in under a week
Written by Administrator
Thursday, 06 July 2017 08:20
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American hip-hop star Jay-Z with Recording Industry Association of America CEO Cary Sherman

Jay-Z's digital-only album 4:44 has gone platinum within five days - despite limits on who could access it.

The music was only available on Tidal, the star's own streaming service, and to customers of US mobile firm Sprint.

The Recording Industry Association of America (RIAA) platinum certification, which requires more than one million sales, is rare for digital-only albums.

The RIAA only started counting digital streams last year, with 1,500 plays considered equal to one album sale.

4:44 will reportedly be available on Apple Music and iTunes this week.

Marketing tricks

Sprint was a significant contributor to 4:44's early success, giving away large numbers of the album to its users for free.

The album has received a huge marketing push in the US

The firm is a major shareholder in Tidal, which launched in March 2015.

It is not the first time Jay-Z, whose real name is Shawn Carter, has partnered with a phone company to generate a sales splash.

His 2013 limited-release album Magna Carta Holy Grail, which was initially only made available to some Samsung users, also went platinum.

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